Case study · Boxing República · Since May 2025
Splitting by audience showed young people message at almost a quarter of the cost
Eighteen straight months of Meta campaigns, one per audience, leading to a messaging conversation: 5,452 conversations through October 2026.
Boxing academy in San José.
Results
- 5.452conversations
May 2025 to October 2026, 18 straight months.
- ₡199per conversation with young people
November 2025 to February 2026, campaigns for young people, kids and teens: 755 conversations.
- 3,8×more expensive with adults
In the same months, the men’s and women’s campaigns cost ₡765 per conversation.
- 617conversations in one month
May 2026, with ₡279,901 invested.
The challenge
Filling classes for very different audiences (men, women, young people, kids and competitors) without one ad trying to speak to everyone, and knowing which audience brings the most conversations for every colón.
What we did
- One campaign per audience: men, women, young people, kids and teens, and competitive boxing.
- Ads that lead straight to a messaging conversation with the academy.
- Monthly measurement of the cost per conversation of each audience, to move budget toward what works.
What we learned
Between November 2025 and February 2026, the campaigns for young people, kids and teens brought 755 conversations with ₡149,963; the men’s and women’s campaigns, 568 with ₡434,406. From March 2026 the adult campaigns were switched off and the kids and teens campaign went up to ₡77,509 a month. Having each audience in its own campaign is what made that difference visible.
Data source: Meta Ads data taken directly from the ad account (Meta API), retrieved on October 8, 2026; October 2026 includes only the first days. “Conversation” = messaging conversation started, as reported by Meta.
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