Case study · C.C Bienes Raíces · May to August 2026
A single houses and apartments campaign with conversations at ₡315
One Meta campaign with around ₡45,000 a month: 431 conversations with interested people between May and August 2026.
Real estate agency in eastern San José, focused on houses and apartments.
Results
- 431conversations
May 22 to August 2026.
- ₡315per conversation
Average for the whole campaign, with ₡135,742 invested.
- ₡268best month
June 2026: 178 conversations.
The challenge
Getting conversations with people interested in houses and apartments on a contained monthly budget.
What we did
- One campaign focused on houses and apartments.
- Ads that lead straight to a messaging conversation.
- Monthly measurement of the cost per conversation.
What we learned
In real estate each conversation usually costs more than in other businesses; here, with around ₡45,000 a month, the campaign kept a cost of between ₡268 and ₡362 per conversation throughout the period.
Data source: Meta Ads data taken directly from the ad account (Meta API), retrieved on October 8, 2026. “Conversation” = messaging conversation started, as reported by Meta.
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