Case study · WalkInVista · Since March 2026
Lots, investment and rentals brought conversations at half the cost of houses
Two Meta campaigns, one per property type, with around ₡90,000 a month each: 1,472 conversations with interested people since March 2026.
Real estate in eastern San José: sale and rental of houses, apartments, lots and offices.
Results
- 1.472conversations
March to October 2026, across two campaigns.
- ₡544per conversation for lots, investment and rentals
March to July 2026: 795 conversations.
- 2,3×more expensive for houses and apartments
In the same months and with a similar budget, houses and apartments cost ₡1,232 per conversation.
- 221conversations in one month
July 2026, lots, investment and rentals, at ₡408 each.
The challenge
Promoting very different properties (houses and apartments on one side; lots, investment and rentals on the other) and knowing which brings the most interested people for every colón invested.
What we did
- One campaign per property type, with similar budgets so they can be compared.
- Ads that lead straight to a messaging conversation.
- Monthly measurement of the cost per conversation of each campaign.
What we learned
From March to July 2026, with similar budgets (₡432,853 and ₡387,933), the lots, investment and rentals campaign brought 795 conversations and the houses and apartments campaign 315. From August the cost of both went up (lots, investment and rentals reached ₡1,086 in September): measuring it every month is what makes the change visible in time to adjust. In real estate each conversation usually costs more than in other businesses; with around ₡90,000 a month per campaign, the lots, investment and rentals campaign reached 221 conversations in July.
Data source: Meta Ads data taken directly from the ad account (Meta API), retrieved on October 8, 2026; October 2026 includes only the first days. “Conversation” = messaging conversation started, as reported by Meta.
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